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WHAT ARE BOTS?: UNDERSTANDING THE BASICS OF AUTOMATED PROGRAMS

Big Data
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What exactly are bots?

Bots, short for robots, are automated computer programs designed to perform specific tasks without human intervention. Bots can be simple or complex and are used for a variety of purposes, including automating repetitive tasks, gathering data, and interacting with users. 

What are bots used for? 

Bots are used for a wide range of purposes, including customer service, social media management, web scraping, and chatbots. Bots can also be used to automate tasks such as filling out online forms or performing repetitive tasks in a game or application. In some cases, bots can be used for malicious purposes, such as spamming or phishing.

What are good bots? 

Good bots are automated programs that perform useful tasks and are beneficial to users. For example, chatbots can help users get answers to their questions quickly, while web scraping bots can help businesses gather data to improve their services. Good bots are designed to operate within the limits of their intended purpose and to respect the rights and privacy of others.

What are bad bots? 

Bad bots, also known as malicious bots, are automated programs that are designed to perform harmful or illegal activities. Examples of bad bots include bots that spread malware, spam bots that flood social media platforms with unwanted content, and bots that engage in fraudulent activities, such as phishing or identity theft. Bad bots can cause significant harm to individuals and organizations and are often used by cybercriminals to steal data or money.

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Chatbots like ChatGPT are becoming increasingly popular in today’s digital age. They are virtual assistants designed to simulate human conversation, and they can be trained using various techniques. One of the methods of training chatbots like ChatGPT is by using other people’s content. However, there are legal issues surrounding the use of copyrighted and trademarked content. In this report, we will discuss how chatbots like ChatGPT and other bots get trained by other people’s content, the copyright and trademark issues surrounding this practice, who is responsible for protecting content, lawsuits that may arise, and the tools and techniques available to protect content.

HOW DO CHATGPT AND OTHER BOTS GET TRAINED BY OTHER PEOPLE’S CONTENT? 

Natural Language Processing and Chatbot Training 

Chatbots like ChatGPT use natural language processing (NLP) to understand and generate human-like responses. This involves training the chatbot using large datasets that contain examples of human language, such as phrases, sentences, and paragraphs. These datasets are typically derived from online forums, social media platforms, and other websites that allow user-generated content.

Two Main Techniques for Training Chatbots

There are two main techniques for training chatbots using other people’s content: transfer learning and supervised learning. Transfer learning and Supervised Learning

Transfer learning

involves pre-training a chatbot on a large dataset that is not specific to any particular domain. The pre-trained model can then be fine-tuned on a smaller dataset that is domain-specific, such as customer service or healthcare. The smaller dataset can be derived from various sources, including customer feedback, product reviews, and social media conversations.

Supervised learning 

involves providing the chatbot with labeled examples of input-output pairs. For example, if the chatbot is being trained to answer customer support questions, the input would be the customer’s question, and the output would be the correct answer. The labeled examples can be derived from various sources, including customer support logs and online forums.

Training chatbots using other people’s content can be a cost-effective and efficient way to improve their performance. However, there are copyright and trademark issues surrounding the use of this content, and businesses need to be aware of the risks involved. Additionally, the use of bots in ad fraud can cost businesses and clients’ money, so it is important to take measures to protect against this.

  1. Ad Fraud: Bots can be programmed to click on online ads, generating fraudulent clicks and impressions that cost businesses money. Advertisers pay for these clicks and impressions, but they don’t result in any real engagement or conversions. This leads to wasted ad spend and lower return on investment (ROI).

HOW BOTS ARE STEALING VISITORS AND MONEY FROM ONLINE BUSINESSES 

Bots are a growing problem for online businesses, as they can steal visitors and money by clicking through ads. Bots are automated programs designed to simulate human activity online, and they can be used for various purposes, including ad fraud.

Stealing Visitors 

One way that bots steal visitors is by generating fake traffic to websites. Bots can be programmed to visit websites and simulate user activity, such as clicking on links and scrolling through pages. This fake traffic can inflate website metrics, such as pageviews and time on site, and make it difficult for businesses to accurately measure their website performance. 

Stealing Money 

Another way that bots steal money is by clicking through ads on websites. When bots click through ads, they generate fraudulent clicks that cost businesses money. Ad fraud is a growing problem, and it is estimated that businesses lose billions of dollars each year to fraudulent clicks.

Importance of Protecting Against Bots 

To protect against bot traffic and ad fraud, businesses can use various tools and techniques. One of the most effective tools is bot detection software, which can identify and block bot traffic. Businesses can also use ad fraud detection software to identify and block fraudulent clicks on ads.

Copyright and Trademark Issues 

The use of other people’s content to train chatbots like ChatGPT raises several copyright and trademark issues. Copyright is a legal right that protects the original work of an author, including literary, artistic, and musical works. Trademark is a legal right that protects the logos, symbols, and brand names used to identify a particular product or service.

When chatbots are trained using copyrighted or trademarked content, there is a risk of infringement. Infringement occurs when someone uses copyrighted or trademarked material without the owner’s permission. Infringement can result in legal action, including fines and damages.

WHO IS RESPONSIBLE FOR PROTECTING CONTENT?

The responsibility for protecting copyrighted and trademarked content lies with the content owners. Content owners can protect their content by registering their works with the appropriate authorities, such as the Copyright Office or the Trademark Office. Registered works are given legal protection, and their owners can take legal action against anyone who infringes on their rights.

Lawsuits

The use of copyrighted and trademarked content to train chatbots has resulted in several lawsuits over the years. In many cases, companies have been sued for using content without permission, infringing on the rights of content owners.

One notable case involved Articoolo, a company that was sued by the Associated Press in 2018 for using its copyrighted news articles to train its chatbot. The case was settled out of court, with Articoolo agreeing to pay an undisclosed amount of money to the Associated Press.

Another case involved Receptiviti, which was sued by IBM for allegedly using its copyrighted data to train its chatbot. The case is still ongoing, with Receptiviti denying the allegations.

Here are seven additional lawsuits related to the use of copyrighted and trademarked content to train chatbots:

  1. Facebook and Instagram filed a lawsuit in 2018 against Social Media Series Ltd, a New Zealand-based company, for allegedly selling fake likes, views, and followers on their platforms using bots.
  2. In 2019, the Department of Justice filed a lawsuit against two Chinese nationals for allegedly running a botnet that infected and controlled thousands of computers in the U.S. to engage in ad fraud.
  3. In 2020, Peloton was sued by a group of musicians and songwriters for allegedly using their copyrighted music in workout videos without permission.
  4. Also in 2020, Yandex, a Russian search engine and streaming platform, was sued by the Russian authors’ society for allegedly using copyrighted music without permission.
  5. In 2021, the Department of Justice filed a lawsuit against Innovatio IP Ventures for allegedly using bots to scan Wi-Fi networks and send demand letters to businesses for patent infringement.
  6. A group of photographers filed a lawsuit in 2021 against Bumble for allegedly using their copyrighted photos without permission on its platform.
  7. In 2022, the Department of Justice filed a lawsuit against Adscend Media for allegedly using bots to generate fake clicks on ads to defraud advertisers.

These lawsuits demonstrate the legal risks involved in using bots to engage in fraudulent activities and using copyrighted and trademarked content to train chatbots without permission. It is important for businesses to take measures to protect their intellectual property and prevent bots from engaging in fraudulent activities that can cost them and their clients money.

TOOLS AND TECHNIQUES TO PROTECT CONTENT 

Watermarking as an Effective Tool for Protecting Digital Content 

There are several tools and techniques available to protect copyrighted and trademarked content. One of the most effective tools is watermarking. Watermarking involves embedding a unique identifier into digital content, such as images and videos. The identifier can be used to track the use and distribution of the content, and it can be used as evidence in legal proceedings.

Encryption as an Effective Tool for Protecting Sensitive Information 

Another effective tool is encryption. Encryption involves scrambling digital content so that it can only be accessed by authorized users. Encryption can be used to protect sensitive information, such as financial data and personal information.

DRM Technologies for Protecting Copyrighted and Trademarked Content 

DRM technologies can also be used to protect copyrighted and trademarked content. DRM technologies can prevent unauthorized copying and distribution of content, and they can be used to track the use of content. However, DRM technologies are not foolproof, and they can be circumvented by determined individuals.

Bot Detection and Prevention Software for Identifying and Blocking Bot Traffic 

Businesses can use bot detection and prevention software to identify and block bot traffic on their website. These tools can analyze website traffic patterns and behavior to distinguish between human users and bots.

Importance of Proactive Measures for Protecting Content from Bots 

it is important for businesses to take proactive measures to protect their content from bots and other automated programs. By using a combination of techniques, including CAPTCHA, rate-limiting, digital watermarking, and bot detection software, businesses can minimize the risks of bot-related fraud and ensure the security and integrity of their content. 

Conclusion 

In conclusion, chatbots like ChatGPT and other bots can be trained using other people’s content. However, the use of copyrighted and trademarked content raises several legal issues, including infringement and lawsuits. Content owners have the right to protect their works, and they can take legal action against anyone who infringes on their rights. There are several tools and techniques available to protect copyrighted and trademarked content, including watermarking, encryption, and DRM technologies. It is important for content owners to use these tools and techniques to protect their works and prevent unauthorized use and distribution.

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